TRAILER DECONSTRUCTION ONE - THE KIDS ARE ALL RIGHT

For my first trailer deconstruction i choose to do the trailer that goes with the first poster deconstruction. I chose to do this because for my task I need my poster to go with my film trailer so if I look at other film trailers and other posters then I will get ideas how to create a poster around my trailer.

Overview of the trailer

• I like it how when the trailer starts it comes straight in with a upbeat song, this could reflect on the genre of the film or the personailties of the people that they were showing on the trailer.
• In the first 10 seconds they have managed to get in three main shots; long shot, establishing shot and a two shot.
• I like how they have kept the colour scheme the same as the poster as when writing comes on the screen they use the same colours of; yellow, light blue and dark blue. This creates links for the audience and people that have seen the poster before.
• After you see the first three shots of the characters you see a text shot which says "Two Kids" followed by a cip of two children which tell you more about the story. But before they show this they show two adults messing on and acting like children so it makes the audience want to watch on because its a bit of play on words.
• After you see a clip of the two children there is another text shot which then says "Two Mom's" this is then totally different to what you see when you first see the clip. This then tells you the two woman that you saw at the start of the clip are in a gay partnership. This could attract a big target audience, mainly woman because of the storyline also.
• You see in the first 30-49 seconds, the five main characters who are in the film.
• The film is a romantic comedy, which you can tell by the trailer, this is good and could focus on a target audience who like these kinds of films. When the male answers the phone and the children are talking to him, he produces humour into the trailer. You see this through camera shots because when he says "I love lesbians" he then pulls a face, which is a close up to show the facial expression to the rest of the audience. Also while doing this it keeps humour between the one actor and the audience making the actor and his peers bond.
• The kids are like adults and the adults are like kids.
• Change of music in the middle of the trailer making the trailer a music orinitated trailer because music can help the viewer know whats going to happen next and know that it is a happy film, four different songs play through the trailer all showing different moods through out the trailer.
• There are alot of two-shots on the two woman, this could be because all of the film is  mainly about them, or focusing on that they are the couple in the film.
• Makes you want to see the film because it leaves you on a total cliff hanger.
• Alot of different things happen in the trailer.
• One of the songs in the trailer is called "Our House" when all five characters are in the house which makes the audience want to see the film to see what happens.

Target Audience
I think that this film could have a big target audience as I think that it could bring people from all different ages because of the different ages of the characters that are in the film. I also think because its a romantic comedy, but more comedy it will make more people go and see it because its more unique than other films that are out under that genre. I think that it could bring a gay, lesbian audience because of the gay relationship in the film.

Colours
All the way through the trailer there is use of bright colours and natural lighting this reflects on the genre of the trailer and the nature of the trailer because all of the characters are generally happy through the trailer.

Characters
There are five main characters in the trailer; 3 females and 2 males.
There are 2 'mom's' who are in a relationship - this brings the element of romance into the film
The first mom (Annette Bening) is more of a sterotypical mother figure and is more mature. Also more protective over her wife and children.
The second mom (Julianne Moore) brings humour into the film, acts like one of the kids, doesn't care alot about things or what people think of her. She is louder than must of the characters apart from the male donner.
One daugher who acts more like a mother figure, very quite and knows what she is doing. Doesn't really get involved with stuff
One Son who seems to be really shy and only really talks to family, until the male comes along, this might show that he doesn't like being the only male in the house and thinks that he has a lot of responsabltily being the only male figure that lives in the house at the start. He is a bit of a father figure and seems to be very close with his sisteer.
The male donner who brings alot of humour to the film, becomes a big father figure to the kids you can see this from the film that he grows to them and becomes really close with the family.